With the conclusion of our previous strategic period coming at the close of 2022, we’ve been busy defining our direction for the next three years.

Now, having collected final thoughts and feedback from our Trustees and Advisory Panel, we’re very excited to present to you our new strategy for 2023-25.

A great deal of thought and effort has gone into the creation of each strategic point, and we’re looking forward to making it a reality with a host of exciting projects and activities to come over the next 12 months.

We’ll also be exploring each strategic goal in more detail over the course of the year, so keep an eye out for those updates, too.

Read Our Strategy 2023-25 in full

See below for the top-line summary

Our Vision and Mission

Vision

To see music embedded into the care of people in vulnerable situations worldwide

Mission

To inspire, guide and champion caregivers’ use of music to strengthen care

Our goals

Goal#1

Inspire caregivers to explore the ways music can strengthen care

Goal#2

Equip caregivers with what they need to use music in the care they provide

Goal #3

Entrust others to develop, deliver and coordinate different aspects of our work

Goal #4

Focus on impact with an informed understanding of the meaningful difference we can make

Goal #5

Embrace a culture of continuous improvement with an emphasis on learning from others

Read Our Strategy 2023-25 in full